As a business owner, you know that marketing is essential to the success of your company. But keeping up with the ever-changing landscape of marketing can be a challenge. That's where influencer marketing comes in.

An influencer marketing strategy is an act of making a plan for having a successful influencer campaign. And it's a smart move for any business. Here's why:

Influencers have built-in audiences that are already interested in what they have to say. When you partner with an influencer, you tap into that audience and get instant exposure for your product or service.

People trust influencers. 92% of people say they trust earned media, such as recommendations from friends and family, and co-workers.